Tonight the Boston Red Sox will host the first game of the 2018 World Series at Fenway Park, the oldest ballpark in Major League Baseball. This will be the 11th time the World Series has been played in this park. Fenway has experienced some changes since opening in 1912, even narrowly escaping a campaign to have it torn down and rebuilt. Luckily, the historic architecture and design has been preserved. 

The hand operated scoreboard is one of the most charming aspects of this park. The man inside the scoreboard has a unique view of the game as he watches through an open block in the board and looks out onto the field. He must anticipate what is about to happen by using his experience and knowledge of the game so he can then do a proper job of keeping all scores and statistics up to date.

As designers, we are also always watching, anticipating the needs of our clients, deciding what to do next to create a successful visual experience. Our tools may be different, but the method is the same. We are the scorekeepers. We use constant, attention, engagement, and experience to quipped appropriate actions.

by Bailey Riddle