For many companies, the primary brand experience happens on their website. It is vital that the site communicates visually and verbally to the site user. With website, user experience (UX) is brand experience (BX).
Nama Sushi Bar
We developed a responsive website for Nama Sushi Bar that visually highlights the beauty of the food they offer while also allowing for reservations to be made directly from the site.
Hallmark, benchmark, trademark, service mark, brand mark. These marks, often referred to as a logo, are a visual identification of an entity. They represent a person, service, business, or organization.
We design marks to connect our clients to their market and the public. When designing an identity, we work with purpose to create a symbolic representation of the character of our client, their brand. For startups and new companies we design to fit their vision and mission
Our heritage predates digital, the world we live and work in now. It was a time of a different craft than today, although there is a resurgence of that craft today. We relish projects that include printed communication.
As designers who love visual communication, we welcome special projects that allow us to work with unique printing methods, paper choice and set an atmosphere for the viewer.
Forming and Centering book
Architect Ken Moffett spent 30 years traveling and drawing building schemes to illustrate architectural design concepts. We were fortunate to be chosen to prepare his work for publication.
The Evergreen Ball Program
For more than a decade we’ve been part of the team of the great event that funds Friends of the Smokies important programs supporting the Great Smoky Mountains National Park.
Educational Development Corporation provides student and teacher guides for the Ford Foundation's Partnership in Advanced Studies program. These excellent guides were the kind of textbooks we wished we had in high school.
This heartfelt book by a mother and first grade teacher told the story of an autistic child’s integration into a first grade class. It became an inspirational guide for parents with autistic children.
We began working with the founder and his son in 1985. Through the years we have teamed with Dalen on branding, packaging and Point of Purchase. Dalen has grown from having products in local hardware store to the major home and garden stores in the U.S. and Canada.
Natural Enemy Scarecrow® packaging
For well over 30 years, this Natural Enemy Scarecrow® has been a garden standard. We now see them on downtown buildings, at the lake, on homes, barns, and some surprising places.
Plant Support Center pallet
Specifically designed for big-box home improvements stores, the Plant Support Center catered to vegetable gardeners in search of ways to keep their garden safe and secure.
Stackable Garden packaging
The Stackable Garden is perfect for small-space gardens. Designed specifically to allow buyers to build and arrange their plants in a seemingly endless variety of ways.
Landscape Fabric pallet
Dalen’s number one seller, landscape fabric. With their step-up strategy, and our simplified and straight-forward graphics, consumers have been able to select just the right product for their needs.
Friends of the Smokies
We are proud to work closely with Friends of the Smokies on many of their important projects. Among these are the annual Evergreen Ball event, the Greenbrier Barn Party event, the Loop Lope fundraiser and the Trails Forever campaign.
Greenbrier Barn Party invitation
Friends of the Smokies logo
Trails Forever logo
Trails Forever brochure
Loop Lope logo
Copper Cellar Family of Restaurants
The original Copper Cellar restaurant opened to rave reviews more than 40 years ago. We designed their brand mark and a hand-lettered menu that was inserted in a routed wood, leather hinged cover.
Since then the Copepr Cellar Corporation has expanded into a regional family of five different restaurant concepts with 20 locations. We have created an iconic brand identity for each new concept. Richards Design Group continues managing themes and various printed media.
Our iconic Calhoun's logo featured in the restaurant as a neon light.
M.S. McClellan is the venerable leader of men's style in Knoxville, TN since 1966. Over the past 20 years our team has assisted in promotion and marketing. We have recently began designing their email campaigns and assist with social media advertising.
50th Anniversary badge
What else but a variation of a Scottish emblem would fit this venerable local clothing store.
Seasonal Event campaigns
Every Fall and Winter we assist McClellan in promoting their events and services providing quality and style for men and women.
Digital marketing is a strong component for services and retail to reinforce the McClellan experience.
Since 2013 we have been designing our own yearly calendars. This project is very special to us as it always includes a message that is intended as a mantra for the year to come.
Prestige Cleaners, a locally owned dry cleaners, believes in service to the community. In 2007, Prestige's founder, Eddie Mannis, began Honor Air Knoxville and has sponsored over 25 flights for veterans to visit memorial in Washington, D.C.
We have contributed to the program since the beginning and are grateful to be a part of this special opportunity to show our appreciation for the men and women who fight for our country.